On your to-do list, “check website quality” might appear somewhere below “extract molars”. However, if you own a website and haven’t checked the website performance, I suggest you take 10 minutes to use one of the following tools now. Continue reading “Check website quality with 4 really useful tools – simple how-to guide”
If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics.
Here’s a solution to get ResponseTap call tracking playing nicely with Google Analytics.
Continue reading “Integrating ResponseTap phone call tracking and Google Analytics”
The use of other companies’ trademarks in your Adwords campaigns is something that crops up from time to time. After a recent judgement by Niilo Jääskinen, the Advocate General of the European Court of Justice, it appears that the rules of the game are about to change (probably in the Summer of 2011).
What can we do in Adwords?
Currently you’re able to use someone else’s trademark as a keyword (or phrase) to trigger an ad. You are not allowed Continue reading “Adwords, trademarks, Google and the EU”
It’s that time of year when everyone goes a bit Mystic Meg. We get the usual ‘predictions’ appearing in list after list and I thought it would be more useful to point to a couple of things that are real and have caught my eye recently.
This is one of those brilliant products that speaks for itself. Point your iPhone at a sign in a foreign language and the text is instantly translated into English without the need for a data connection.
Watch the video after the jump to understand just how cool it is.
I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!
In the following post I’ll highlight a couple of actions that will give you the information you need to build a better online business.
If you’re thinking about setting up an online shop in the UK, you probably just want to know the answer to the simple “How do I do it and how much will it cost?”.
There are as many different ways to sell your products online as you can think. However, what we’re after here is a simple answer, a starter for 10, not an exhaustive list of all the options. In this post I’ll give you a ‘stake in the ground’ that you can use to make some business decisions and get started.
If you’re starting with Adwords, it won’t be long before you wonder how the nuts and bolts of the pay per click (PPC) pricing mechanism fit together. What this video lacks in pizzaz, it makes up for in content. It’s 9 minutes of your life but if you’re a client using PPC advertising (or need to explain the Adwords fundamentals to a client) it’s a must watch.
Continue reading “Fundamental economics of the Adwords ad auction”
Adwords impression share is very useful for demonstrating how much of your target audience you’re covering. As a rule of thumb, impression share (IS) above 80% is usually regarded as good.
Take the following figures from a real Adwords account:
Impression Share: 93%
Lost IS (Rank): 7%
Lost IS (Budget): 0%
Exact Match IS: 100%
Continue reading “Adwords lost impression share due to rank explained”
Creating accounts and remembering passwords for every site you visit has always been a major pain. A simple way around this issue is OpenID. This technology allows you to use a single account to control access to lots of sites in a secure way.
You probably already have an OpenID account but just didn’t know about it.