Integrating ResponseTap phone call tracking and Google Analytics

If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics.

Here’s a solution to get ResponseTap call tracking playing nicely with Google Analytics.
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Adwords trademarks in Europe

Adwords, trademarks, Google and the EU

The use of other companies’ trademarks in your Adwords campaigns is something that crops up from time to time. After a recent judgement by Niilo Jääskinen, the Advocate General of the European Court of Justice,  it appears that the rules of the game are about to change (probably in the Summer of 2011).

What can we do in Adwords?

Currently you’re able to use someone else’s trademark as a keyword (or phrase) to trigger an ad. You are not allowed Continue reading “Adwords, trademarks, Google and the EU”

2 things to blow your mind in 2011

2 things that will blow your mind in 2011

It’s that time of year when everyone goes a bit Mystic Meg. We get the usual ‘predictions’ appearing in list after list and I thought it would be more useful to point to a couple of things that are real and have caught my eye recently.

Word Lens

This is one of those brilliant products that speaks for itself. Point your iPhone at a sign in a foreign language and the text is instantly translated into English without the need for a data connection.

Watch the video after the jump to understand just how cool it is.

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The Golden Rule of website success: Measure everything

The golden rule of website success

I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!

In the following post I’ll highlight a couple of actions that will give you the information you need to build a better online business.

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Advice for making money online with ecommerce

The cost of setting up an online shop

If you’re thinking about setting up an online shop in the UK, you probably just want to know the answer to the simple “How do I do it and how much will it cost?”.

There are as many different ways to sell your products online as you can think. However, what we’re after here is a simple answer, a starter for 10, not an exhaustive list of all the options. In this post I’ll give you a ‘stake in the ground’ that you can use to make some business decisions and get started.

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