On your to-do list, “check website quality” might appear somewhere below “extract molars”. However, if you own a website and haven’t checked the website performance, I suggest you take 10 minutes to use one of the following tools now. Continue reading “Check website quality with 4 really useful tools – simple how-to guide”
If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics.
Here’s a solution to get ResponseTap call tracking playing nicely with Google Analytics.
Continue reading “Integrating ResponseTap phone call tracking and Google Analytics”
I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!
In the following post I’ll highlight a couple of actions that will give you the information you need to build a better online business.
Creating accounts and remembering passwords for every site you visit has always been a major pain. A simple way around this issue is OpenID. This technology allows you to use a single account to control access to lots of sites in a secure way.
You probably already have an OpenID account but just didn’t know about it.