Adwords trademarks in Europe

Adwords, trademarks, Google and the EU

The use of other companies’ trademarks in your Adwords campaigns is something that crops up from time to time. After a recent judgement by Niilo Jääskinen, the Advocate General of the European Court of Justice,  it appears that the rules of the game are about to change (probably in the Summer of 2011).

What can we do in Adwords?

Currently you’re able to use someone else’s trademark as a keyword (or phrase) to trigger an ad. You are not allowed Continue reading “Adwords, trademarks, Google and the EU”

2 things to blow your mind in 2011

2 things that will blow your mind in 2011

It’s that time of year when everyone goes a bit Mystic Meg. We get the usual ‘predictions’ appearing in list after list and I thought it would be more useful to point to a couple of things that are real and have caught my eye recently.

Word Lens

This is one of those brilliant products that speaks for itself. Point your iPhone at a sign in a foreign language and the text is instantly translated into English without the need for a data connection.

Watch the video after the jump to understand just how cool it is.

Continue reading “2 things that will blow your mind in 2011”