On your to-do list, “check website quality” might appear somewhere below “extract molars”. However, if you own a website and haven’t checked the website performance, I suggest you take 10 minutes to use one of the following tools now. Continue reading “Check website quality with 4 really useful tools – simple how-to guide”
If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics.
Here’s a solution to get ResponseTap call tracking playing nicely with Google Analytics.
Continue reading “Integrating ResponseTap phone call tracking and Google Analytics”
If you’re starting with Adwords, it won’t be long before you wonder how the nuts and bolts of the pay per click (PPC) pricing mechanism fit together. What this video lacks in pizzaz, it makes up for in content. It’s 9 minutes of your life but if you’re a client using PPC advertising (or need to explain the Adwords fundamentals to a client) it’s a must watch.
Continue reading “Fundamental economics of the Adwords ad auction”