I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!
In the following post I’ll highlight a couple of actions that will give you the information you need to build a better online business.