The Golden Rule of website success: Measure everything

The golden rule of website success

I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!

In the following post I’ll highlight a couple of actions that will give you the information you need to build a better online business.

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Advice for making money online with ecommerce

The cost of setting up an online shop

If you’re thinking about setting up an online shop in the UK, you probably just want to know the answer to the simple “How do I do it and how much will it cost?”.

There are as many different ways to sell your products online as you can think. However, what we’re after here is a simple answer, a starter for 10, not an exhaustive list of all the options. In this post I’ll give you a ‘stake in the ground’ that you can use to make some business decisions and get started.

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