The use of other companies’ trademarks in your Adwords campaigns is something that crops up from time to time. After a recent judgement by Niilo Jääskinen, the Advocate General of the European Court of Justice, it appears that the rules of the game are about to change (probably in the Summer of 2011).
What can we do in Adwords?
Currently you’re able to use someone else’s trademark as a keyword (or phrase) to trigger an ad. You are not allowed Continue reading “Adwords, trademarks, Google and the EU”