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James Docherty

James Docherty

Digital marketing & online advertising expertise

James Docherty

Digital marketing & online advertising expertise

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Tag: Tips

Adwords lost impression share due to rank explained

Adwords impression share is very useful for demonstrating how much of your target audience you’re covering. As a rule of thumb, impression share (IS) above 80% is usually regarded as good.
Take the following figures from a real Adwords account:
Impression Share: 93%
Lost IS (Rank): 7%
Lost IS (Budget): 0%
Exact Match IS: 100%
Continue reading “Adwords lost impression share due to rank explained”

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James Docherty

Hello. I'm passionate about helping people win online. My aim is to give you enough information here to get great results yourself.
If you need some extra help, I'm available for consulting work. Contact me to find out how I can help you succeed with your digital marketing.

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